Child-like wonderer, in pursuit of empowering the underserved

Prinata Rakha Santoso

Portrait of Prinata Rakha Santoso

Ventures

700x.ai

2026 - Present

Co-Founder

Building your product demand through engineered organic virality.

  • Our AI consumes brain rot every day so you don't have to.

  • Drive trending topics in social media with 1000+ AI-powered KOCs.

  • AI KOLs specific to your industry.

Artificial Labs

2024 - Present

Chief Operation Officer

Software House

  • Notable Work: ticket booking system, ERP consultation, AI-based products, Web3 system design

  • Reach: Indonesia, Australia

  • Notable Clients: ALSSA Corp., Salon Cantik, Electronic Music Conference (EMC), OPN systems, Kapaloku

BangSoal

2024

Founding Engineer

Edutech company helping students passed the national test for public uni admission (UTBK)

  • Developed tryouts, question reviews, and score leaderboards

  • Developed Item Response Theory (IRT) for dynamic grading of tryouts

  • Developed BangCatatan: material notes sharing

  • Developed referral system for our marketing agency partners

Student-Tutor Matching

2022

Founder

Connecting Computer Science students at UI with senior tutors for academic support.

  • Helped students passed Basic Programming, Data Structure and Algorithm (DSA), and Intro to Database courses.

  • Everything was coordinated manually via social media.

Ryplan

2021

Co-Founder

RYPLAN aims to delivery mystery boxes to help fill your days with fun and productive activities.

  • Researched and designed the product

  • Set up online store in Tokopedia

Laphobia

2021

Co-Founder

Meaningful clothing line empowering people to face fears and break bad habits.

  • Sourced suppliers and manage logistic

Products

Ihaveagoodday

Creator

Somewhere to keep evidence that people are still capable of being good to each other.

Billiard ID

Creator

Billiard ID is a platform that helps you find available billiard tables in Indonesia.

Intip Buku

Creator

Read summaries of popular books for FREE, to help you buy the right book.

Nerd Nuggets

Tech Co-Founder

Your daily dose of "Wait, really?" moments for your next "Did you know?" conversation starters.

SoftEng Tools

Creator

SoftEng Tools helps you format your JSON, render HTML, Markdown, and implement prompt engineering best practices.

Kitama

Creator

Easily create personalized, multimedia-rich websites using customizable templates to celebrate special occasions such as birthdays and anniversaries.

Mikeer Games

Creator

Play simple, free, and need to think (a bit) games with your friends.

CV Builder

Creator

AI-powered CV builder that helps you create a professional resume in minutes.

Dev Life Decoded

Creator

AI-powered meme account on X, @devlifedecoded, dedicated to sharing software engineering humor.

Work

Biteship

2024 - 2026

Product Engineer

Building shipping gateway for businesses in SEA.

  • Lalamove Pricing Engine: reduced 95% Lalamove API calls with ~4% price difference

  • Insurance Claim Checking Automation: comparing package objects in delivery proofs/images with AI

  • Courier Recommendation Engine: recommends shipping carriers based on delivery time SLA accuracy, lowest price, and most reliable

Upcoming Products

Stay tuned for upcoming products.